Search Engine Marketing – What is it?
Search Engine Marketing (SEM) means search engine advertising. Also known as PPC, or (Pay Per Click), advertising, it means buying your way to the top to get instant rankings. Yes, the Search Engines are selling their real estate, and in many cases, we can barely distinguish between the paid results and the advertising. More about Pay Per Click Advertising

What is it NOT?
It is not the same as SEO, (Search Engine Optimization). SEO requires changes made to your website. SEM is just a basic form of advertising. The Search Engines paid results indicate "sponsored", but they're still at the top of the pile.

An effective internet campaign will usually involve both SEM and SEO activities.

Search Engine Marketing – Why do you need it?
• Coming up at the top of Google, Yahoo or MSN gives you an enormous advantage over your competition.
• Starting a Pay Per Click campaign gives you indisputable results and statistics you can use immediately to form a basis for the future.
• Your campaign can be built according to precise budgets, limiting costs, guaranteeing ROI, and minimizing risk. What other advertising medium offers that?

What makes me an expert on this?
• Experience - We have been in the computer business since 1989.
• Knowledge - We have read books and articles by industry experts such as Jill Whalen, Bruce Clay and many others.
• More Knowledge - We keep up to date with all of the latest trends by frequently visiting and subscribing to industry websites such as SearchEngineWatch and Planet Ocean.

How can we help you with your Business?
Do you want to learn to do it yourself, train a key employee, or have us manage the entire process for you? We can take you step by step, explaining the process.

How much will it cost?
$399 is the minimum charge for establishing either a Google or a Yahoo (formerly Overture) PPC campaign, including a personal training session (by phone/internet) for you or your staff.

Additional services are optional, including comprehensive keyword research reports, daily or weekly monitoring services, monthly detailed reporting, and more. Large campaign management services available.